Sales models for two housing developers.
Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.
Large illuminated model for marketing suite.
We recently completed this illuminated sales model for a Thames-side housing development in East London. At approx. 2m x 1.4m it is a larger than usual model but the client had allowed plenty of space for it as a centrepiece of their on-site marketing suite. The lighting effects include the option to light up four separate phases individually, controlled by the buttons visible on the front edge of the model. If you click on the right inset image above to enlarge it you can see the high level of detail we can achieve, even at 1:250 scale which is the smallest scale option suitable for this type of sales model.
Another high quality marketing model for national house builder.
A major part of our work involves producing sales models for housing developments and this is the latest off the production line for one of our regular clients, a national house builder for whom we’ve created dozens of models over the last 15 years. Typically these types of housing models are at 1:200 scale but because this was a large site with over 350 plots we had to drop down to 1:250 scale to keep the model at a manageable size for the sales office. If you click on the two smaller images to enlarge them you’ll see that there is still plenty of recognisable detail at this small scale so that customers get a clear appreciation of the house and garden they’re considering buying. The model is still awaiting some final details like cars and figures which will be added once the client has checked the model over.
Large sales model at 1:250 scale.
At 2.7 metres long by 2 metres wide this is one of the largest, housing sales models we’ve ever made. The project started off as a phase 1 model only but then the client decided they wanted to market phase 2 and 3 at the same time so asked us if we could model the whole site in one go. With just under 500 units on a complex sloping site this became a 3 month project and we just managed to meet the launch day deadline. For portability and ease of working, the landform is in 4 sections that butt together on a purpose built plinth. The Perspex cover however, was a one piece unit and we had to take a large window out just to get it into the sales office. We’ve got two other models on the go for the same client but thankfully they’re both more manageable sizes.
Fully interactive model for Notting Hill Sales.
One of our existing clients recommended our services to Notting Hill Sales which lead to us producing this fully interactive sales model for one of their major developments in London. The interactive element allows touch-screen controlled illumination of individual apartments with floor plans visible on screen and various filter options such as number of beds, aspect, availability, etc. Due to limited space in the marketing suite, we had to use a smaller than usual scale for this type of model which made it much more tricky to build in the wiring and individual apartment lights. The client asked us to create a “ghosted” but recognisable representation of an existing on-site building so our solution was to model it in clear acrylic, but still replicating a lot of the building’s architectural features – you should be able to pick this up in the photos.
