Incorporating digital screens to show scrolling adverts.
Outdoor media specialists Bauer asked us to produce these models of two of their latest bus shelter designs but threw in the added complication of wanting the advertising screens to show actual adverts in the same way as the real shelters do. To achieve this we built in digital screens that could be powered and fed data from controls within the model base structures. We even made the screens removable so that they could be easily changed if the screens failed at some point in the future. At 1:8 scale both models were approx. 600m long x 350mm high.