New client commissions first sales model.

After a run of industrial models we were happy to return to our roots with an architectural sales model for a nationwide house builder. This project was for their upmarket division who hadn’t traditionally used sales models in their marketing suites but wanted to “give it a try” for this compact development of detached executive homes in the north of England. Time will tell but hopefully they’ll discover, like our regular housing clients, what an effective sales tool these models can be and will come back to us for further models in the not too distant future.

Fourth model this year for national developer.

One of the UK’s largest housing developers has come back to us again for a 4th sales model this year. They’ve been coming to us for many years for their sales models because of the consistent high quality and value we deliver every time. This model was particularly challenging because of the steep topography of the site which meant that virtually every plot was on a different level. As a sales tool it was important that we accurately modelled every step, retaining wall and embankment across the site so that purchasers could easily understand the levels and contours around whichever house they were looking to buy.

Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.

Large illuminated model for marketing suite.

We recently completed this illuminated sales model for a Thames-side housing development in East London. At approx. 2m x 1.4m it is a larger than usual model but the client had allowed plenty of space for it as a centrepiece of their on-site marketing suite. The lighting effects include the option to light up four separate phases individually, controlled by the buttons visible on the front edge of the model. If you click on the right inset image above to enlarge it you can see the high level of detail we can achieve, even at 1:250 scale which is the smallest scale option suitable for this type of sales model.

New client commissions first sales model.

After a run of industrial models we were happy to return to our roots with an architectural sales model for a nationwide house builder. This project was for their upmarket division who hadn’t traditionally used sales models in their marketing suites but wanted to “give it a try” for this compact development of detached executive homes in the north of England. Time will tell but hopefully they’ll discover, like our regular housing clients, what an effective sales tool these models can be and will come back to us for further models in the not too distant future.

Fourth model this year for national developer.

One of the UK’s largest housing developers has come back to us again for a 4th sales model this year. They’ve been coming to us for many years for their sales models because of the consistent high quality and value we deliver every time. This model was particularly challenging because of the steep topography of the site which meant that virtually every plot was on a different level. As a sales tool it was important that we accurately modelled every step, retaining wall and embankment across the site so that purchasers could easily understand the levels and contours around whichever house they were looking to buy.

Third project this year for South of England developer.

As with the previous post, this is one of three sales models we’ve produced this year for another of our regular clients who keep coming back to us for high quality sales models for their marketing suites. This model was at 1:150 scale which is the ideal scale option for smaller housing developments. Larger developments typically need to be at 1:200 scale or even 1:250 scale just to keep the model base to a manageable size. We were planning to post photos of all three projects this month but two of the almost completed models have gone on hold at the last minute due to some late design changes on site. It’s probably going to be a couple of months before the other two models can be fully completed but hopefully we’ll be able to post finished pics towards the end of this year.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.

Large illuminated model for marketing suite.

We recently completed this illuminated sales model for a Thames-side housing development in East London. At approx. 2m x 1.4m it is a larger than usual model but the client had allowed plenty of space for it as a centrepiece of their on-site marketing suite. The lighting effects include the option to light up four separate phases individually, controlled by the buttons visible on the front edge of the model. If you click on the right inset image above to enlarge it you can see the high level of detail we can achieve, even at 1:250 scale which is the smallest scale option suitable for this type of sales model.

White styled model to show proposed new development area.

We’ve worked with several different county councils across the UK but, as you’d expect, we’ve done a lot of work for our local county council and this master plan model is our latest project for them. Commissioned as a part of public consultation process one of the major purposes of the model is to demonstrate the scale and extent of a proposed major redevelopment of the area, including a new Arena venue for concerts and events. Although it’s hard to pick up in these photos, the existing on-site buildings are shown in light grey and the proposed new buildings are shown in white. The model also incorporates LED illumination which is used to highlight some of the key proposals.

Massing model for proposed arena development.

This stylized model was commissioned to illustrate the massing and general character of a proposed arena development next to a football stadium. The actual development site was made as a removable panel so that a more detailed model of the proposed new buildings could be inserted at a later date. If you look at the overhead view and click on the image to enlarge it you’ll notice that the roof of the arena building was modelled with a semi-transparent “mesh” so that you can see the basketball court and seating inside.

Our Cardiff model shines at Cannes Mipim

We’re just recovering from transporting our 6.5m x 5.5m interactive model of Cardiff all the way to Cannes and back for the Mipim 2015 property marketing event. We had to pack the model up in two large vans, drive for 2 days to Cannes via Eurotunnel, set the model up, hang around Cannes for 3 days (it wasn’t all hard work) and then do the whole process in reverse, getting the model reinstalled in its marketing suite in Cardiff for a VIP event last week. Fortunately the model was specially designed so that it could be taken apart and transported to different locations as this was a major requirement in our original brief. So far it’s been to Cannes this year, London Mipim last October, and a couple of local venues earlier last year. No doubt we’ll be off on our travels again soon – watch this space.

 Interactive Masterplan Model 1:750 Scale

By all accounts, our 6.5m x 5.5m interactive model of Cardiff stole the show at Olympia during London’s inaugural MIPIM global property conference last week. Our team set it up on Tuesday for the 3 day event and then dismantled it on Friday evening, bringing it back to Cardiff (in two vans) where it is shortly going to set up in a permanent marketing suite. Once the model is in its new home it will be used to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the touchscreen. The screen images will also be projected onto a giant screen so that the information is visible to all.

Cardiff City model moves to County Hall.

After being centre of attention at the football Stadium event, our Cardiff City model is now on temporary display within the County Hall offices in Cardiff Bay. As you can see from the images it’s a much more low-key venue but we’re told it does get a regular stream of visitors, from politicians and potential inward investors right through to police officers from other cities who use the model to help with crowd control planning for visiting football supporters (sadly not from premiership teams this year!). It’s going to be in County Hall for a few more weeks before moving to its permanent venue in the new Library (opposite John Lewis) where it will be open to the general public. Since the stadium event we’ve added a few tweaks and improvements to the model itself and to the interactive element including a new “All lights on” button which lights up all 36 of the model’s lighting zones at the same time.