Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

Realistically detailed model at 1:150 scale.

Located on a steeply sloping site (as you can see from the photos) this was a model where the topography was almost as challenging as the building itself. Designed over three levels, interlinked by steps and ramped walkways, the villa was an integral part of the surrounding landscape and the two elements had to be modelled very accurately to fit perfectly together. The client actually asked us to produce two identical models, one to be kept in the UK and the other to be shipped to the architect in Spain.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.

A stylised combination of walnut and clear acrylic.

As well as big, highly detailed sales models we also sometimes produce small, simple projects such as this stylised concept model for a private house. Combining walnut and clear acrylic on a black base, the model was only 160mm square so was very much a portable presentation tool for conveying the fundamental spatial organisation of the building. The project was actually a rush job in the run up to Christmas which we squeezed in round our existing commitments. It was enjoyable for us to work on something so simple and elegant compared to the high level of detail we are normally asked to produce. The architects were so pleased with the model they asked us to produce a second version for them to keep in their studio.

Large illuminated model for marketing suite.

We recently completed this illuminated sales model for a Thames-side housing development in East London. At approx. 2m x 1.4m it is a larger than usual model but the client had allowed plenty of space for it as a centrepiece of their on-site marketing suite. The lighting effects include the option to light up four separate phases individually, controlled by the buttons visible on the front edge of the model. If you click on the right inset image above to enlarge it you can see the high level of detail we can achieve, even at 1:250 scale which is the smallest scale option suitable for this type of sales model.