Demand is high for residential marketing models.

We’re producing a steady stream of housing models at the moment as more and more developers are realising how effective they are as a sales tool. This latest project was the second model we have produced for this client and at 1:200 scale was a particularly large model at over 2m long x 1.2m wide. For larger sites like this it’s helpful to show plot numbers in gardens or, in the case of apartments, on the roofs of the buildings. If you click on the left inset pic above to enlarge it you can see an example of this in the photo. We’ve currently got two other housing models in production and a couple more in the pipeline. But just for a bit of variety we also have two industrial models on the go which need to be shipped to Munich in mid-June. It’s looking like a busy Summer for us!

Riverdale Developments discover models help sell!

They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.

Another sales model for Taylor Wimpey

This is the latest in a long line of models we’ve produced for Taylor Wimpey, one of the largest house builders in the UK. We’ve been supplying their sales models for many years and they keep coming back to us because of our consistent high quality, attention to detail and the fact that we always deliver on time. If you need a marketing model for your development we’ve got over 20 years of experience in this field so we can give you any advice and guidance you might need to ensure you get the best possible model for your requirements. Don’t hesitate to get in touch, even if it’s just for an informal chat and a rough guide on scale options and costs.

Marketing model for "not-for-profit" housing organization.

Curo, a not-for profit housing developer is one of the largest housing providers in the west of England. This marketing model represents just part of a very large overall site near Bath and is the first time the company has used a model as a promotional tool. The plan is to follow this with additional models as new phases of the site become active. The development is a mix of apartments and houses and includes a large proportion of affordable homes. We used 1:250 scale for this model because it kept the overall size of the base compact but allows us to show a reasonable level of detail.

Developer comes back to us for a second sales model.

When we produced a sales model for this house builder last year it was the first time they’d used a 3D model as a marketing tool for one of their developments. They were very pleased with the model when it was completed and it obviously worked well because they came straight back to us for this new project, which has been equally well received. The model is at 1:200 scale which works well for this type of mid-size development because, as you can see from the images above, it allows us to show a high level of detail for both the buildings and the overall site (roads, paving, landscaping, etc.).

Landscape model with accurate topography.

This large topographical model is 3m long by 2m wide and is made in four sections that butt together on adjustable height trestles. It’s the second large landscape model we’ve made for this client (see Recent Projects December 2016) and was commissioned as part of a public consultation process for a proposed development near Coventry. The aim of the model was to demonstrate how high embankments and landscaping around the site would screen it from surrounding villages so it was important that the on-site levels and surrounding topography were all accurately recreated. The buildings are shown as massing blocks due to the small scale (1:1250). Each metre is represented by just 0.8mm, so that the 16 metre high commercial buildings shown on the model are only approx. 13mm high.

Interactive industrial model at 1:250 scale

When the guys at DHL (UK) spotted we’d made models for both UK Mail and Hermes they knew we were the right company to supply a high quality model of their brand new southern depot at Poyle, near Windsor. Like the UK Mail and Hermes models, this needed to be a “roof-off” view of the building showing the huge investment in sophisticated sorting machinery within the new depot. DHL actually went a step further and asked us to make the model interactive so that ten specific areas of the machinery could be illuminated individually at the touch of a button (you can see the buttons in the main pic above). The most difficult part of this project was deciphering the CAD info for the machinery and then modelling the complex industrial components to a slightly simplified but recognisable level. We then had to work out how to build in the LEDs so that only the relevant areas lit up. All in all, it was a very technically demanding brief but DHL were very clear what they wanted and we delivered!

Another high quality housing model for national house builder.

Taylor Wimpey, one of the largest home builders in the UK, have been regular clients of ours for over a decade and this project was one of three sales models we’ve made for them in the last eight months. At 2.2m long x 1.7m wide it’s an extremely large model so they had to allow plenty of room for it in their sales office, as you can see in one of the pics above. For big developments like this, 1:250 scale is an ideal choice because it allows us to show a good level of detail without the model base becoming too big to be practical. This was an especially challenging project because, apart from having over 350 units, it was also a steeply sloping site which meant we had to accurately model all the levels and contours, including steps, embankments and retaining walls in virtually all the gardens.

Second model for London based property managers.

We produced a model for this client two months ago and they were so pleased they instantly came back to us for another one. This model of one of their recently refurbished buildings is at 1:100 scale which allows us to show a high level of realistic detail, including the original salvaged signs which you can see in a couple of the images. At only 400 mm square the model is very compact so adds a unique, eye catching feature to their offices without taking up too much space. It also leaves room for a third model, we like to think!

Cut-away view of turbines and sluice gates

Designed and constructed within two weeks for a presentation at the House of Commons, the main problem we had with this model wasn’t the tight deadline but how best to show an underwater view of the power generating turbines at the heart of this renewable energy project. We also had to illustrate different water levels on the inside and seaward side of the lagoon structure. Our solution was to create the water as a thin clear layer with a sprayed on rippled, surface finish and then cut out large viewing “windows” on either side of the turbine structure. This allowed clear low angle views through the turbines as can be seen from the inset pic above.