Marketing model for national house builder

We recently completed this large model (approx. 2m x 1.5m) for a national house builder but it was actually built in 3 stages as each phase of the development was launched. The main body of the model was built early last year and included the landscaping and road infrastructure of the whole site but only about a third of the houses (representing phase 1 of the development). In the middle of the year we brought the model back to our workshops and added the phase 2 buildings and have now just added the Phase 3 houses to complete the project. The developer uses these models for all of their sites because they are such a useful marketing tool to help sell the houses. We’ve been producing sales models for them for many years and have several more projects in the pipeline for Spring this year.

Mixed Residential Development – Scale 1:250

We photographed this model in the low angled sun of a late winter’s afternoon which gives it an interesting mellow glow. It could also glow in a completely different way because each block could be individually illuminated at the touch of a button. The development featured a mixture of refurbished existing structures and proposed new buildings

Bridge Model – Scale 1:12

The object of this model was to illustrate the advantages of the client’s product, a quick to install, combined kerbstone/drainage system specially designed for bridge constructions. The model had to be made to this large scale (it’s 2.5m long) so that the functionality of the design could be instantly understood by the viewer. Click on the Enlarge Image feature and judge for yourself whether it does the job. The display was actually commissioned for use at a trade exhibition in Saudi Arabia. This meant we had to design it so it could be flat-packed into a purpose-built flight case and still be easily assembled by the client on site. We also steered the client towards some very nice, off-the-shelf 1:12 scale cars which he bought himself and placed on the model to bring it to life.